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Marketing Strategies

Durable, innovative approaches to planning with the objective achieving a sustainable aggressive advantage.

business deal
Online Marketing
6Comments

Why Having A Unique Selling Proposition (USP) Benefits Your Business

Identifying your Unique Selling Proposition (USP) is one of the most challenging features of being an Entrepreneur or Small Business Owner. Why is this? What is a Unique Selling Proposition,
by Yvonne A Jones
goal
Online Marketing
0Comments

5 Secrets to Setting Goals that Position You for Success

For many people, setting goals is not something they enjoy doing. In fact, one person told me that she does not believe in setting goals. She believes in creating a
by Yvonne A Jones
vision
Online Marketing
0Comments

How to Create your Vision and Mission Statement

Have you found it challenging to create a mission and vision for your business? You’ve been asked many times about your mission and vision and somehow you manage to stumble
by Yvonne A Jones
brainstorming a marketing plan
Online Marketing
0Comments

Your Marketing Plan: How to Do Market Research

One of the first considerations in creating a Marketing Plan is to do research. For your Marketing Plan to be effective, you cannot base it on assumptions. You must take
by Yvonne A Jones
idea plan action
Online Marketing
0Comments

The 3 Keys to a Dynamic Marketing Plan

In my post Why You Need a Marketing Plan four points were highlighted as to why every entrepreneur or business owner needs a Marketing Plan. Marketing Plan - Dynamic Document When you
by Yvonne A Jones
marketing plan chart
Online Marketing
4Comments

Why You Need a Marketing Plan

When you started your business, you likely created a business plan. Did you also create a Marketing Plan? You may wonder if you really need both. Marketing creates an awareness about
by Yvonne A Jones
sound
Online Marketing
0Comments

Five Reasons to Include Audio Content on Your Website

When was the last time you shared a piece of content through audio? Most people think of written content first and then video. Audio is often left out of the
by Yvonne A Jones
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