Building relationships is a vital currency you cannot afford to run out of. In fact, your goal should be too, over time, have a vault stacked with relationship marketing outcomes that you’ve built over time.
Develop Positive Relationships
These relationships may be with business associates, your network of friends and non-business associates, partnerships, JV partners, mentees/clients, mentors/coaches, and your customers.
As a business owner, one of your most important relationships is with your customers. Loyal customers are the lifeblood of your business. In order to encourage customer loyalty, you must cultivate an emotional bond with your clients and customers. They must become emotionally attached to you. This process is a part of relationship marketing, which focuses on a human to human long-term relationships, rather than the one-time sale.
To highlight the importance of building strong relationships with customers and clients, following are 10 of my favorite relationship marketing quotations to inspire and influence your outcomes:
“I view relationship marketing as a brand’s ability to create an emotional connection with the consumer.” ~ Jay Deutsch
“The new relationship marketing focuses on working hand-in-hand with your prospects and customers to co-create a more meaningful, personalized, and lasting experience.” ~ Mari Smith
“Relationship marketing is more about keeping the customers you have than looking for ways to bring in new ones.” ~ 36Creative.com
Maintain Customer Satisfaction
“Relationship marketing emphasizes maintaining customer satisfaction that in turn leads to a strong and loyal customer base instead of focusing on a large quantity of sales transactions.” ~ Sara Howard
“Marketers need to build digital relationships and reputation before closing a sale.” ~ Chris Brogan
“Marketers can actually use online social technologies to create new relationships with prospects, customers, and potential business partners.” ~ Mari Smith
Keep Personal Relationships
“Cultivating relationships has always been an essential part of sales, and it always will be.” ~ Kay Green
“Today’s consumers are more informed than you can imagine. This has resulted in a drastic shift in consumer power and has altered the selling process by placing a greater emphasis on the customer experience.” ~ Gregory Ciotti
“Relationships are often worth more than the physical assets of a company.” Phillip Kotler
“Whereas the traditional marketing approach is transactional, relationship marketing is relational.” ~ Mari Smith.
How many of these will you ensure that you’re incorporating in your business?
To get more strategies on building relationships, download your copy of Relationship Marketing: Key to Small Business Success.