Your beautiful website is ready for visitors. You spent a lot of time selecting the theme and the fonts.
You got a really great copywriter to tell your story so that you’ll connect with your visitors and readers.
Since you’ve recently launched your business, you’ve not created your own products yet. But you have a landing page with an audio recording and Checklist that provides answers to a problem that people in your market have. Your potential visitors will enjoy and benefit from the information.
Marketing Strategy Steps
You decided that as you build your coaching business, you’ll learn affiliate marketing so you can begin to make some money. You have been making some small sales. It won’t pay the bills yet, but as you add subscribers, you will have more persons to present your offers.
The problem at the moment is just that. You do not have a steady flow of potential clients or visitors to your website.
You installed Google Analytics and the results are rather depressing. While the number of visitors is growing slowly, you want to accelerate your growth and ramp things up.
After struggling on your own, you were smart to work with a coaches’ coach who has years of experience with marketing. She told you that there are three essential marketing strategies you must incorporate to accelerate the growth of your coaching business.
Since you’re not afraid of hard work and you continue to use your time productively, you’re ready to implement the strategies she recommended.
Your personal brand is something YOU must create because if you don’t, others will create a brand for you and it may not necessarily be the one you want.
Your Personal Brand is the perception that others have of you based on how you market or project yourself, and how you convey who you are at the core, online and offline.
Branding encompasses everything from who you are to who your ideal client is.
A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client.
Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s.
Host Value-Packed Webinars
In the book, The Go Giver by Bob Burg and David Mann, the famous line, “All things being equal, people will do business with, and refer business to, people they know, like, and trust” that so many people quote. And with good reason. They reflect the truth in business.
Value-packed webinars allow people to get to know, like, and trust you because they can hear your voice, determine if they can learn from you and if they like your teaching style. At this point on a webinar, an attendee may be a lead or potential client. Before she becomes a paying customer, she can get to know, like, and trust you on a well-planned webinar.
These training-focused events help you show off your skills with real, provide actionable content, and showcase your personality. Attendees will know in just a short time that you really do know what you’re talking about and will want to learn more from you.
Make Good Use of Paid Traffic
How will you entice people to register for your event? There are many free methods. You can do this through your website, newsletter, and blog. You can invite people through social media posts, and even Facebook Live events.
If you’re seeking to expand your reach, you may want to consider paid advertising, and start with a small budget.
Facebook is one of the easiest and most cost-effective advertising networks. Not only does it have incredible reach (since nearly everyone has a Facebook account), but it also allows you to narrowly target your market, so you can reach your ideal customer.
When you add a retargeting component, it increases your visibility and is a reminder to those who visited your website or page. While I would not encourage you to invest large sums of money on Facebook advertising without expert assistance, you can start with a small budget designed to get more attendees to your webinar. This is a really cost-effective way to expand your reach.
So now that you have these three essential marketing strategies, it’s time to implement them to accelerate the growth of your business.
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